I receive a lot of inquiries asking my opinion on the best strategy for advertising a particular website, and just as important, whether that website is designed well enough to take full advantage of search engine traffic. I’ve compiled some highlights of the advice I’ve given below. I hope they’re helpful to you as you optimize your own site to work well with search engines, and attract and retain the most customers online. And if you think I’ve gotten something completely wrong, please feel free to point it out – I’ve left the comments open, so go ahead and post your own opinions, corrections, examples, proven website design principles and winning search engine strategies.

• Google and Bridge Pages
• Flash and Google (and Other Search Engines)
• “I Want to Show Up First!” Are You Sure? Because It’s Gonna Cost You
• If Your Business is Local, Make the Most of It!
• Background Music on Your Website